Meta-Selling: How I Feel Asking Money for My Services
Going 'meta' about my current launch of TCA
Announcement: True Creation Accelerator starts in 4 days. You have 96 hours left to get 30% off by joining during the launch. If you are ready to step into leadership and birth your creative legacy from the heart and soul, join us.
If you’ve been reading this newsletter lately, you know I’m in the middle of a launch.
I’m launching True Creation Accelerator — an Accelerator & Mentorship for Creative Leaders who are ready to birth their Creative Legacy from the Heart & Soul.
It’s $38/month if you join by the start date — July 1st.
If you’ve been following along…
You’ve noticed that I’m really doing a *proper launch* for this offering.
What is the function of a launch?
A proper launch involves at least a several-week-long sequence of talking *a lot* about the offering & related subjects.
A proper launch *holistically educates* your audience on your offering & relevant subjects, in order to show the audience *WHY* the offering is powerful & worth investing in.
A proper launch builds a bridge.
A bridge between you and your archetypal soul-client — the person you’re meant to work with.
This bridge utilizes communication & education to allow your soul-client to recognize you as the person they have been looking for.
It *shows* your soul-client *why* your offering is a *portal* that is going to help them get to where they are wanting to go — and get there faster.
It helps your soul-client understand & viscerally feel their own *challenges*, and it helps them understand & viscerally feel that *you* are the person who can help them overcome the challenge.
It paints a beautiful vision of what is *possible* on the other side of the challenges, and it *demonstrates* that your offering can help the soul-client realize that beautiful vision.
Another function of a proper launch is to give your soul-client a KICK IN THE ASS.
A lot of people simply *will not* take action until you give them a lil’ boot to the ol’ gluteus maximus.
How to deliver the proverbial ‘kick in the ass’?
There are various ways to deliver this proverbial foot to the arse:
In my case, I’m primarily utilizing powerful CALLS TO ACTION.
I’m bringing a lot of *MASCULINE WARRIOR ENERGY*.
A lot of *LET’S FUCKING GO* energy.
Plus, I’m creating a sense of urgency by emphasizing that the special launch price of $38/month is only available until July 1st. (After which point it goes up to $55/month.)
I’m doing this special launch price because 1) it creates this sense of urgency, and 2) I genuinely want to reward the ‘first movers’ who believe in me, take action, and join this journey.
Some people might find it manipulative to create a sense of urgency using a special launch price.
I don’t see it that way.
Like I said, for one, I love the idea of rewarding the first movers who believe in me and believe in themselves enough to be the first ones to invest in TCA.
For two, I understand human psychology, and I simply *know* that without a sense of urgency…
Most people will not act.
I’ve seen this time and time again, through a lot of direct experience.
It’s simply the truth.
Classical ‘marketing’ psychology tells us that the average person will not act on something until they hear about it ~7-10 times.
(This is why it’s important to talk a lot about your thing for weeks during a launch.)
And on top of that, most people *still* will not act on something if there is no sense of urgency to do so.
At this stage of the internet, we are so utterly bombarded and inundated by so many offers and sales and signals and advertisements and this and that and the other thing…
That we’ve become super cynical and desensitized to all of it.
And rightfully so, because most of it is bullshit. Most of it is corrupt and out of integrity.
Yet…
*SOME OF IT IS NOT*.
Many online offerings are actually damn powerful and valuable.
And here’s the thing…
If I *DEEPLY BELIEVE* that my stuff is part of the ~5% of stuff out there that is *actually truly valuable and worth the price (many times over)*…
If I *BELIEVE* in my own Medicine & Transmission and have had many people tell me how impactful my work has been for them…
If I not only believe those things but actually *KNOW* those things in my bones…
*I WOULD BE DOING A DISSERVICE TO MY SOUL-CLIENT IF I DID *NOT* PROPERLY LAUNCH MY OFFERINGS*.
*I WOULD BE DOING A DISSERVICE TO MY SOUL-CLIENT IF I DID *NOT* PROPERLY BUILD THE BRIDGE THAT WOULD *ACTUALLY* ALLOW THEM TO RECOGNIZE ME AS THE PERSON THEY’VE BEEN LOOKING FOR.*
*I WOULD BE DOING A DISSERVICE TO MY SOUL-CLIENT IF I DID *NOT* GIVE THEM THAT EXTRA *KICK IN THE ASS* THAT THEY NEED IN ORDER TO FINALLY TAKE THE LEAP, INVEST IN THEMSELVES, AND DO SOMETHING THAT IS GOING TO CHANGE THEIR LIVES.*
In this context, ‘sales’ & ‘marketing’ & launches are *providing a truly valuable service*.
The service of *building the bridge* that *actually* allows your soul-clients to recognize you and hop into your ecosystem, where you can *serve them* at a much deeper level.
When I realized this some years ago, it was really a game-changer for me.
I previously had a lot of blocks around ‘selling’ & ‘marketing,’ as I deeply associated those words with predatory capitalism.
And those blocks & fears were not wholly unjustified. Because it *is* DAMN DIFFICULT to ‘sell’ & ‘market’ in full integrity. It is an endless practice. If you read my post on ‘The Religion of Money,’ you’ll get a deeper sense of what I mean.
Money Integrity & My ‘Great Reset’ Around Money
People *seriously underestimate* how difficult it is to be in full integrity with respect to *money* & *business*.
They *vastly* underestimate it. They tell themselves they’re in full integrity, but often they’re not even close. Unconsciously, they’re doing all sorts of sticky shit to manipulate people into buying things that *are not worth the investment*.
And I’ve been there. I’ve been out of integrity in ways I couldn’t see at the time. I’m not immune to all this. I’m still a work-in-progress. This shit goes SO DEEP. It is an *endless practice*.
There are *innumerable* subtle ways to deceive yourself in the realm of money & business. There are *innumerable* ways to justify certain behaviors to yourself that are not in *fullest integrity* & *fullest service* to your clients & the Whole.
The human mind is *incredibly skilled* at self-deception. You *cannot imagine* how deep the rabbit hole goes on this one.
“It is difficult to get a man to understand something when his salary depends on his not understanding it.”
— Upton Sinclair
But I’ve come a long way on this. I’ve dug deep on this, and I continue to dig deep on it.
I went through a huge purge and reset around money in 2022, where I literally gave away ~$10,000 or so.
I had this giant heart-opening and just felt this guidance to cancel all the debts people owed me, cancel all subscriptions people had to my services, and to send thousands of dollars on PayPal as gifts to various friends and family members.
In a brutal twist of fate, right after I did this, the crypto market—where most of my savings were stored—plummeted far more than it already had. I then realized I had given away basically all of my liquidity, and I knew it would be foolish to touch my crypto during a bear market, so I started taking on a lot of credit card debt. On top of that, for some months I suddenly found it difficult to find any clients.
This initiated a dark night of the soul in which a lot of my deepest childhood wounding came to the surface to be processed, healed, and released. I was stunned to discover how much of my deep wounding was intertwined with money. I began to realize that most of us are carrying deep abandonment and rejection wounds from early childhood, and that our society presents *money* to us as a kind of psychic catch-all, onto which we can project the safety & security needs that were not met for us at certain moments as young children. Basically, money and ‘success’ is presented to us as the grand solution to our sense of rejection and abandonment.
This entire ‘dark night’ journey was extremely painful and difficult and nearly broke me, yet I am deeply grateful for it. It felt truly karmic in nature, and I believe there was no other way for me to dredge up and bring healing to some of these primordial early-childhood wounds. Ultimately, it cracked my heart open further. It made me stronger and more resilient. It made me a better father and husband and man.
Now, on the other side of that huge purge, I can viscerally see and feel that I am more deeply in integrity with money and business. I needed to go through that, in order to take my integrity to a deeper level. I believe that even prior to that purge, I was already operating at a level of integrity around money that was deeper than the majority of people. I was earning money in a way that was genuinely aligned with my heart-and-soul calling to bring God’s Love & Grace & Truth & Healing to this Earth. And I was largely engaging in fair exchange while doing so. Yet there were still some (subtle) leaks in my integrity that I can now see more clearly.
On the other side of that purge, I can truly say that I have never been so deeply in integrity around money, and it feels really good.
And *still* I know I’m a work-in-progress. *Still* I know that this is a lifelong practice for me.
Yet, as I’m launching & ‘selling’ True Creation Accelerator, it’s largely been feeling *GREAT*.
It’s *FUN*.
Why?
Because the offering feels *deeply, deeply aligned with my heart-and-soul callings*.
Because it feels like I am offering a service that is sincerely for the upliftment of the Whole.
Because I *KNOW* the potency of my Medicine & Transmission & Teaching & Mentorship & Leadership & Community-Building.
And because I *KNOW* that this offering is *WORTH WAY MORE* than the price. Like, *way, way* more. For the person who is ready to show up fully, this will be life-changing.
AND because I *KNOW* from experience that if people don’t pay SOMETHING for the offering—if they don’t put some kind of ‘skin in the game’—they are far less likely to fully *show up* for the experience; and as such, it *serves* the Whole for people to *actually invest* in themselves.
And *THAT* is a really cool space for me to be in.
With those boxes checked, I’m free to really *PLAY FULL OUT* when it comes to launching this bad boy.
It’s like…
“HOLY SHIT, I’VE GOT SOMETHING HERE THAT IS GOING TO CHANGE LIVES. AND IT’S PREPOSTEROUSLY AFFORDABLE. I NEED TO FUCKING SHOUT THIS FROM THE MOUNTAINTOPS AND BUILD THE BRIDGE SO MY SOUL FAM CAN UNDERSTAND HOW INDISPENSABLE THIS IS FOR THEM.”
That’s the power of truly aligned and integrous ‘selling.’
To me, it’s not really ‘selling.’ Like I shared the other day, I don’t quite resonate with that word—too much baggage in its egregore.
Rather than ‘selling,’ I see myself as *ARTFULLY BUILDING THE BRIDGE*.
*ARTISTICALLY CREATING THE INTERGALACTIC BILLBOARD THAT LETS THE SOUL FAM KNOW WHERE TO LAND THEIR SPACE SHIPS.*
*CREATIVELY CRAFTING THE STICK OF SOUL-DYNAMITE THAT WILL CATALYZE THE RIGHT PEOPLE TO EXPLOSIVELY *LEAP* INTO THE VORTEX.*
When I’m in True Alignment and Flow…
*EVERYTHING I DO IS AN EXTENSION & EXPRESSION OF THE SAME ENERGY*.
Boundaries and distinctions between Life & ‘Business’ & Creating & ‘Selling’ & ‘Marketing’ & Building & Parenting & Relating & Making Art & Working & Playing, MELT AWAY…
And *EVERYTHING* becomes an expression of the same core Energy that powers all of my work-play.
And what is that Energy?
Love.
‘Love’ is a good word for it.
It’s Love.
It’s God.
It’s Grace.
It’s Soul-Joy-Truth.
It’s the Ever-Living Mysterious God-Nectar channeled through the inimitable portal-flavor of JB.
Whatever you want to call it, it’s my North Star.
And when I’m aligned with it…
THIS is when things get *really* FUN.
This is when *everything* in Life can become a Prayer & Ceremony & Song & Art-Work & Thank-You Note, dedicated to the Creator of the Universe—the soul & source of all that we are.
And yes, there are still challenges and tests. Totally. There always will be. This is how we grow.
And yes, I’m certain I have blindspots and leaks in my integrity that I cannot presently see. I’m a work-in-progress and always will be.
Yet overall, I’m in a really good space right now with this launch.
It feels like one of the highest-value and highest-integrity creations I’ve ever offered to the world.
I’m ready to bring it.
I’m ready for the True Creation Tribe to unify and level up together.
This feels dope.
How do you ‘sell’ with deep integrity & alignment?
You do it by ceasing to ‘sell’ at all.
You simply allow the bridge to artistically blossom forth from your heart and soul.
As an extension and expression of your essence.
As if it were simply another piece of art you are creating.
Because in truth, *that’s what it is*.
That’s what *everything* is.
How you create one thing, is how you create everything.
Amen.
Love,
JB
Jordan Bates
Leadership & Creativity Coach
Authenticity | Integrity | Love | Power | Freedom
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Jordan Bates is a leadership coach specializing in creativity, authenticity, pragmatic wisdom, grounded spirituality, psychedelic integration, & holistic life mastery. He is also a teacher, writer, mystic, artist, rapper, space-holder, and celebrator of God. He offers one-to-one coaching, men’s circles, self-guided courses, & retreats—and now also offers True Creation Accelerator.
Find Jordan elsewhere: His Website | His Courses | Telegram | Instagram | Twitter | Facebook | YouTube | Spotify Music — (Jordan Bates / Goku the Wizard King / LOSTBOYEVSKY) | Spotify Podcast | Bandcamp | TikTok
Jordan, If you really want to know the Truth about life contact me, The Old Philosopher jimhagerty2@tweeter.com